The gripper is one of the most popular and valuable tape measures out there. No matter how many look-a-likes are out there, they're not the Gripper. Our gripper feels good, fits comfortably in your hand, and is built with a purpose--to work. The 25' Gripper has an easy grip, thick rubber jacket surrounding its ergonomic compact case. The blade on the Gripper is acrylic coated which is strong and reliable. When you reach in your tool belt for a tape measure, make sure you feel the Gripper.